Your Marketing Co.

  • Results

    We strive for maximum results with mutual successes. That doesn’t mean for just our team and yours, it includes your members, customers or clients too. Without their satisfaction and success neither of us will be around very long. We get that.

    We also understand that you don’t hire a marketing firm to double your workload. That’s why we assist our clients from the beginnings of concept and strategy, and full execution of the marketing plans without our clients needing to lift a finger.

  • Ideas

    We provide great ideas based on the individual needs of each client. We’ll highlight your brand’s unique personality and position in the community in a custom way. The individual attention you provide separates you from the competition—and as does ours. So let us help you shake up the status quo with a modern marketing message planted on the foundation you’ve worked hard to establish.

  • Relationships

    We develop, nurture, and maintain strong relationships with each client. We’re in it for the long term. We take the time to get to know our clients inside and out because we’re creating a bond, not just selling something. We’ll get to know you, your personality and your goals. Then we’ll create a marketing plan with strategies tailored for you and your budget.

  • Vision Statement

    The success of our business, and our clients are based on three words: Relationships, ideas, and results.

    We develop, nurture, and maintain strong relationships with each client.

    We provide great ideas based on the individual needs of each client.

    For each client relationship and individual idea we strive for maximum results.

  • bo mcdonald

    bo mcdonald

    president

    bo mcdonald

    A veteran of major market media sales and programming, Bo got his start in radio working for a variety of large radio conglomerates including Clear Channel Radio and Citadel Broadcasting. After several years and requests from clients Bo went out on his own to form his own marketing firm. Today, that marketing firm has evolved into a boutique firm serving only the needs of financial institutions and progressive businesses and organizations in the form of marketing, business development, and product development. Bo is huge fan of art, music, wine, great food and his BMW Z4.

     

  • meg robertson

    meg robertson

    vice president

    meg robertson

    When Meg graduated from the University of South Carolina armed with a Psychology degree focused on Consumer Behavior and Marketing, she joined forces of many with similar honors for a tour in the hospitality industry.  She enjoyed her time spent cultivating a love of food, wine, and craft brews while working to master the art of complete guest satisfaction.   Although she loved the chaotic atmosphere and burning the candle at both ends, Meg eventually decided that it was time to focus her customer service driven mindset on new adventures.  The most recent as the Business Development officer for a small community credit union proved to be her tie-in for her future here at YMC building lasting relationships with our clients.  Meg loves the great outdoors, whether she is out for a hike, or working on her lifelong quest to find the optimal way to lounge by the pool with a book.  Her soft spot is for animals–especially of the dog and elephant variety.

  • molly jackson

    molly jackson

    vice president of marketing

    molly jackson

    Bio Coming Soon!

  • sarah pelicano

    sarah pelicano

    project manager

    sarah pelicano

    Sarah is YMC’s Project Manager. After graduating with a BA in English from Furman University, she volunteered as a full time college ministry worker, bagging six different mailing addresses in four states in two years. Eventually the charm of this gypsy lifestyle wore off so she returned to Greenville and spent three years in medical administration, honing her skills in communication, project management, and generally smoothing the tangle of doing business in the world of medicine. However, the opportunity to use her skills as a writer and organizer was just too tempting, so she left the medical world and joined the YMC team. In her time off, she loves reading, urban farming, letting her gypsy nature resurface to travel and backpack, and dreams of someday completing the Appalachian Trail.

  • michelle dzuba

    michelle dzuba

    community manager

    michelle dzuba

    Michelle is YMC’s Community Manager and resident Doctor Who fan. After graduating from Huntington University, she held a variety of different graphic design and copywriting jobs that spread across multiple industries, giving her the opportunity to learn how to market to a wide range of demographics. As a transplant from the Buckeye State, she enjoys exploring all that Greenville has to offer. When she is not crafting social media media posts, she can be found testing out new recipes, working on fine art projects, and watching Doctor Who.

  • kim wylie

    kim wylie

    creative director

    kim wylie

    Kim is YMC’s Creative Director and graphics guru. She is our go-to when it comes to making your ideas come to life — and look good doing it! She specializes in print and web graphics, but also loves logo/brand development and color psychology.

    Kim was born in Utica, NY, but moved down to Columbia, SC with her family when she was still very young (they got here as soon as they could!). She attended The University of South Carolina majoring in Music Education, but found a stronger calling with the visual arts field. She moved to Greenville, SC with her husband, a high school band director, in 2007 and can’t imagine living anywhere else!

    Other than computer graphics, she enjoys graphite drawing and mixed media art. She is also a self-proclaimed foodie and is likely to be found restaurant hopping in downtown Greenville on the weekends. If you catch her without her signature shades atop her head, snap a picture. It’s a rarity.

  • chad picha

    chad picha

    graphic designer

    Bio Coming Soon!

  • "YMC has brought a personal touch to our Credit Union." Read More

    "YMC has brought a personal touch to our Credit Union.  With their approach of including staff and members in our marketing materials, our members have embraced the Credit Union and we have seen our number of loyal members go up.  The design and print work is first class, they handle all projects professionally and timely.  YMC offers many years of experience in marketing, mainly with Credit Unions.  They embrace the “people helping people" philosophy and are a value added to our Credit Union."

  • "Bo's guidance and input have been instrumental in the growth of the Credit Union" Read More

    "Bo McDonald with Your Marketing Company has worked with SRFCU since October 2008.  His guidance and input has been instrumental in the growth of the Credit Union from $25 million to $38 million in assets as of 12/31/13.  He has developed marketing material for print, in house brochures, online, TV and billboards along with loan and deposit promotions.  He has also assisted the Credit Union with community and fundraising events.  It is a pleasure working with Bo and his team, and we anticipate his services to be needed for many years in the future."

  • "Your Marketing Company has become a valuable part of our team at Greater Abbeville FCU." Read More

    "Your Marketing Company has become a valuable part of our team at Greater Abbeville FCU. Being a small credit union we can't afford a full-time in house marketing person, but with the YMC team that is exactly what we get, for a fraction of the cost. We are excited about the Great Ideas they bring to the table and how our marketing is local and custom to our credit union and our community. I truly enjoy working with Bo and his team."

  • "The YMC team instantaneously became an integral part of our team. Their ideas are fresh and exactly what we needed. Their advice and willingness to go over and above traditional marketing processes has been invigorating for our staff and membership. The perspective they bring is very credit union centered and yet so spot on with   ...Continue ReadingRead More

    "The YMC team instantaneously became an integral part of our team. Their ideas are fresh and exactly what we needed. Their advice and willingness to go over and above traditional marketing processes has been invigorating for our staff and membership. The perspective they bring is very credit union centered and yet so spot on with the current vibe in the media marketplace. YMC is always available to us and has a professional yet fun approach to business. They have created marketing campaigns using our staff at different locations generating a buzz within the membership that we didn’t know was possible. We appreciate all that they do and stand for as they are truly “people helping people.”"

  • "In partnering with YMC, we’ve gained an entire marketing team for our credit union with a variety of talents and capabilities. For the price of less than one employee, we have an entire team of marketing professionals in our corner helping to grow our credit union and serve our credit unions members. If your credit   ...Continue ReadingRead More

    "In partnering with YMC, we've gained an entire marketing team for our credit union with a variety of talents and capabilities. For the price of less than one employee, we have an entire team of marketing professionals in our corner helping to grow our credit union and serve our credit unions members. If your credit union is faced with growth and moving beyond the way you've always done things, I would highly recommend the YMC team for your credit union. Great ideas are always their specialty, and first class service is their priority."

  • "Working with your marketing co. is like seeing our own brand come to life:  No worries.  No hassles.  No kidding.  Bo and his team are totally hassle-free and placing our marketing needs in their hands was completely worry free!  I don’t recall ever working with a more responsive, professional and genuinely caring and vested partner.   ...Continue ReadingRead More

    "Working with your marketing co. is like seeing our own brand come to life:  No worries.  No hassles.  No kidding.  Bo and his team are totally hassle-free and placing our marketing needs in their hands was completely worry free!  I don’t recall ever working with a more responsive, professional and genuinely caring and vested partner.  Whether we are using them as our one-stop shop for an entire campaign or a one-off project, they treat our request as the most important need on the face of this earth."

  • Auto Loan Promotion

    Auto Loan Promotion

    Latitude 32

    Auto Loan Promotion

    Sometimes the best ideas are free. In December of 2012 there was major media hype surrounding the “end of the world” because of the Mayan calendar. We decided to capitalize on the media hype with an “End of the World” Auto Loan special. We offered to forgive any loan payments on loans made between December 3rd and December 21st 2012, IF the Mayan Calendar prediction was true and the world did end. Not only did the world not end, but for zero investment, the $50.7 million asset Latitude 32 Credit Union received just over $52,000 in media coverage in their local market (and nationally). Additionally, Auto Loans during the month of December were up 28% from their normal volume.

  • Media Campaign

    Media Campaign

    South Carolina Credit Union League

    Media Campaign

    In 2012, The South Carolina Credit Union League engaged your marketing co. to present a new state-wide campaign to the credit unions of South Carolina. After several years of a non-performing program, your marketing co. met with credit unions from throughout the state to establish campaign goals and the necessary components of the new campaign. The MADTAG (Making a Difference) campaign launched in February 2012. Spending only $7,000, the participating credit unions collaborated with the League to provide free gas at specified gas stations throughout the state. The $7,000 in free gas resulted in just over $240,000 in earned media from television, radio, and newspaper around South Carolina, promoting the positive message of credit unions “Making a Difference.” Results in 2013 were even better. For an investment of $8,000 over four days towards gas for 400 hundred drivers, the Credit Unions of South Carolina received an estimated $272,000 in earned media.

  • One-Day Loan Promotions

    One-Day Loan Promotions

    ElecTel Cooperative FCU

    One-Day Loan Promotions

    How can a “small” credit union make a big impact with members and on the bottom line? Creativity. Last year we helped the $38.1 million asset ElecTel Cooperative FCU book $1.7million in loans as part of several “One Day Loan Promotions.” No media was bought, and no expenses were incurred to promote this with the exception of printing several flyers for the branches and postings on Facebook and the credit union website. Members were offered the opportunity to take advantage of these one day loan promotions by pre-applying in the days leading up to the promotion. How did members react? In one promotion alone, the “Green Wednesday” one day loan promotion, proceeding “Black Friday” ElecTel Cooperative FCU loaned over $74,000 in one day. For the “Lead Day” loan promotion, ElecTel Cooperative loaned out $465,000 in one day. The most successful one day loan promotion of 2012? St. Patricks Day. Over $890,000 was loaned out in one day.

  • Visa Transfer Promotion

    Visa Transfer Promotion

    Visa Transfer Promotion

    United Health Credit Union, a $50.2 million credit union, had a problem with VISA balances dwindling with little to no new balances being added. We addressed the problem with a 60 day Balance Transfer promotion in Q1 of 2013. In Q1 of 2012, VISA balances were down $50,000. So what about with the VISA Balance Transfer promotion? During the same quarter in 2013, VISA Balances rose $125,000. It may not seem like a lot if your credit union has an active VISA program; however, for a credit union with a declining balance, it’s a huge win! We believe in baby steps, not inflated results that don’t last.