Your Marketing Co.

  • MARKETING for Small to Mid-Size Credit Unions

    For small to mid-size credit unions, think of us as your Vice President of Marketing. What would a VP of Marketing do for us?

    -        Understand your brand, your culture, and your members
    -        Ensure an appreciation of the credit union niche and culture among your front line staff.
    -        Create a marketing plan based on that understanding and the goals set by the board and the management team.
    -        Execute the strategy
    -        Provide a monthly report updating key personnel and volunteers on progress.

    Plus when you hire YMC, you have an entire marketing department at your disposal. We handle everything from graphic design to social media and everything in-between—and we are not just any team of marketing professionals, but experts who understand the fine points of successful credit union marketing.

    What are some of the specifics we do for our credit unions?

    -        Planning Sessions
    -        Strategic Marketing Plans
    -        Graphic Design
    -        Printing
    -        Social Media Consulting/Execution
    -        Email Marketing
    -        Digital Marketing (Remarketing strategies)
    -        Media Buying services
    -        Front Line communication
    -        Copywriting
    -        Website Updates / Redesigns
    -        Grow loans, grow membership and provide an unrivaled ROI

    What is the bottom line? Our monthly retainers are based on asset size and scope of work needed. Every retainer is customized to the individual needs of each credit union.

    We don’t work with credit unions whose fields of membership overlap so our availability is limited. Want to find out if we’re available to serve your credit union? Email bo@yourmarketingco.com.

  • MARKETING for Larger Credit Union

    For larger credit unions, think of us as seasoned pros to compliment your busy staff. We understand your unique niche and the compliance demands of credit union marketing. At your service is a team of graphic designers, digital marketing experts, and project managers ready to undertake your projects. You drive the strategy. We do the heavy lifting.

    Specific things we accomplish for our credit unions

    -        Planning Sessions
    -        Strategic Marketing Plans
    -        Graphic Design
    -        Printing
    -        Social Media Consulting/Execution
    -        Email Marketing
    -        Digital Marketing (Remarketing strategies)
    -        Media Buying services
    -        Front Line communication
    -        Copywriting
    -        Website Updates / Redesigns
    -        Grow loans, grow membership and provide an unrivaled ROI

    Our monthly retainers are based on asset size and scope of work needed. We tailor every retainer based on the individual needs of each credit union.

    We don’t work with credit unions whose fields of membership overlap so our availability is limited. Want to find out if we’re available to serve your credit union? Email bo@yourmarketingco.com.

  • Our Vision

    The success of our business, and our clients are based on three words: Relationships, ideas, and results.

    We develop, nurture, and maintain strong relationships with each client.

    We provide great ideas based on the individual needs of each client.

    For each client relationship and individual idea, we strive for your maximum results.

    Strong relationships push good into great. You know your members in ways that no bank can. Making the point to know you just as well, YMC takes the time and the care to connect and cultivate understanding of your credit union—to learn your goals, see your needs, and understand your culture. Together we will create and execute a marketing plan created specifically for your credit union.

    It takes new ideas to capture the attention of consumers in today’s noisy world. Once we understand the culture of your credit union, we can create a fresh marketing strategy built on a plan with new ideas that build on the heritage and uniqueness of your credit union. It’s what separates you and the YMC approach from the meh to the remarkable. Break out of the boring routine of cookie cutter hype into a cutting edge approach.

    Outstanding results come with mutual successes—for your credit union members and with your staff. Member satisfaction keeps us both in business. We get that. The job of YMC is to make your workload easier by taking a hands- on approach, allowing you to focus on the other important tasks at your credit union. We will assist you from the beginning with both concepts and strategies to the full execution of your personalized marketing plan without you breaking stride. If you need more time in your day and better results from your marketing, we can help.

  • bo mcdonald

    bo mcdonald

    president

    bo mcdonald

    Our team’s trusted leader and your biggest advocate, Bo McDonald is a veteran of major market media sales and programming. Bo got his start in radio working for a variety of large radio conglomerates, including Clear Channel Radio and Citadel Broadcasting.

    After several years and requests from clients, Bo went out on his own to form his own marketing firm. Today, that marketing firm has evolved into a boutique firm serving only the needs of financial institutions and progressive businesses and organizations in the form of marketing, business development, and product development. Bo McDonald is huge fan of art, music, wine, great food, and his BMW Z4… and did we mention he likes food a lot?

    Connect with Bo on Twitter @ymcbo

     

  • meg robertson

    meg robertson

    vice president

    meg robertson

    When Meg Robertson graduated from the University of South Carolina armed with a Psychology degree focused on Consumer Behavior and Marketing, she joined forces with many who have similar honors for a tour in the hospitality industry.

    She enjoyed her time spent cultivating a love of food, wine, and craft brews while working to master the art of complete guest satisfaction. Although she loved the chaotic atmosphere and burning the candle at both ends, Meg eventually decided that it was time to focus her customer service-driven mindset on new ventures.

    Her most recent run as the Business Development officer for a small community credit union proved to be her tie-in for her future here at YMC building lasting relationships with our clients. Meg Robertson loves the great outdoors, whether she is out for a hike or working on her lifelong quest to find the optimal way to lounge by the pool with a book. Her soft spot is for animals – especially of the dog and elephant variety.

  • molly jackson

    molly jackson

    vice president of marketing

    molly jackson

    I help your members get to “know, like and trust” your credit union!

    Armed with an incessant need for creating things, a BFA from Carnegie Mellon University, and 10 years Broadcast Television and Digital Media sales, I’ve learned a few things about what it takes to move the needle. Having worked with advertising agencies big and small and directly with business owners from a wide range of industries I enjoy developing and implementing successful marketing campaigns that cause a reaction.

    I love my job! Where else do you get to work with great clients, talented co workers, crazy ideas and fun new technologies? I’m the stereotypical tech crazed marketing, geek who has to understand how it works before most people have even heard that “it” exists.

    I live just outside of Columbia, South Carolina with my husband, Davey and our awesomely funny rescue dogs, Rosie Face and Crazy Daisy. If I’m not working I’m at the yoga studio (mostly likely Bikram) or riding my beautiful Arabian, Phoenix Rising. Connect with me! @socialmolly or on LinkedIn

  • karen dover

    karen dover

    project manager

    karen dover

    The undaunted punchline to a tired joke, Karen worked her way through college as a manager at the local burger joint…then forgot to leave. After nearly fifteen years in the burgers and fries business, she’s finally going to put those four wonderful years at Winthrop University—along with all the patience and skill learned from years of directing sixteen-year-olds—to good use as the project manager (aka: herder of cats) at YMC.

    Karen enjoys long walks on the bea…no, that’s not right at all. Karen enjoys short walks through the park, long games of cards, and late night horror movie marathons.

  • michelle dzuba

    michelle dzuba

    digital manager

    michelle dzuba

    Michelle Dzuba is Your Marketing Company’s Digital Content Manager and resident Doctor Who fan.

    With a background in graphic design and photography, Michelle comes to YMC with a degree from Huntington University. She has held a variety of different graphic design and copywriting jobs that spread across multiple industries, giving her the opportunity to learn how to market to a wide range of demographics.

    Michelle’s artwork has been featured in major print publications such as Publishers Weekly, at multiple domestic and international book industry trade shows (2013 London Book Fair), has been part of multiple email blasts ranging from 10-30,000 people, and was featured in the AIGA Hampton Roads 2013 design competition.

    As a transplant from the Buckeye State, she enjoys exploring all that Greenville has to offer. When Michelle is not crafting social media media posts, she can be found testing out new recipes, working on fine art projects, and watching Doctor Who.

  • virginia lancianese

    virginia lancianese

    assistant digital content manager

    virginia lancianese

    Bio coming soon!

  • chad picha

    chad picha

    graphic designer

    chad picha

    Chad is a life-long designer with a passion for balance and accuracy. Prior to joining the team at Your Marketing Company, Chad worked as a creative and production artist for Greenville News and as a freelance Designer of high-end advertisements and campaigns for almost 15 years.

    Your Marketing Company is lucky to have a talent like Chad Picha on board. Our clients benefit greatly from his expertise!

    He describes his specialties as such: Photoshop nerd, color solutions, branding and identity, pre-press and 4-color process printing, and speculative campaign development.

  • kim wylie

    kim wylie

    graphic designer

    kim wylie

    Kim is our go-to when it comes to making your ideas come to life — and look good doing it! She is responsive, efficient, and most importantly for our clients, she’s good at creating great looking work! Your brand will look profiessional when Kim is producing. Kim specializes in print and web graphics, but also loves logo/brand development and color psychology.

    Kim was born in Utica, NY, but moved down to Columbia, SC with her family when she was still very young (they got here as soon as they could!). She attended The University of South Carolina majoring in Music Education, but found a stronger calling in the visual arts field. She moved to Greenville, SC with her husband, a high school band director, in 2007 and can’t imagine living anywhere else!

    Other than computer graphics, she enjoys graphite drawing and mixed media art. She is also a major foodie and is likely to be found restaurant hopping in downtown Greenville on the weekends. If you catch her without her signature shades atop her head, snap a picture. It’s a rarity.

  • andres lozano

    andres lozano

    graphic designer

    andres lozano

    Welcome, Andres, to the YMC team! We’ll be sharing more info about Andres very soon.

  • "YMC has brought a personal touch to our Credit Union." Read More

    "YMC has brought a personal touch to our Credit Union.  With their approach of including staff and members in our marketing materials, our members have embraced the Credit Union and we have seen our number of loyal members go up.  The design and print work is first class, they handle all projects professionally and timely.  YMC offers many years of experience in marketing, mainly with Credit Unions.  They embrace the “people helping people" philosophy and are a value added to our Credit Union."

  • "Bo's guidance and input have been instrumental in the growth of the Credit Union" Read More

    "With Your Marketing Company, we have a valuable partnership that lends to the successful execution of our marketing strategies and initiatives. We always know we can count on the YMC team to provide us with high-quality work in the timeliest manner. Our partnership is truly one that helps make our lives easier, by providing us with the messages and graphics that proudly align with our brand. ."

  • "Your Marketing Company has become a valuable part of our team at Greater Abbeville FCU." Read More

    "Your Marketing Company has become a valuable part of our team at Greater Abbeville FCU. Being a small credit union we can't afford a full-time in house marketing person, but with the YMC team that is exactly what we get, for a fraction of the cost. We are excited about the Great Ideas they bring to the table and how our marketing is local and custom to our credit union and our community. I truly enjoy working with Bo and his team."

  • "The YMC team instantaneously became an integral part of our team. Their ideas are fresh and exactly what we needed. Their advice and willingness to go over and above traditional marketing processes has been invigorating for our staff and membership. The perspective they bring is very credit union centered and yet so spot on with   ...Continue ReadingRead More

    "The YMC team instantaneously became an integral part of our team. Their ideas are fresh and exactly what we needed. Their advice and willingness to go over and above traditional marketing processes has been invigorating for our staff and membership. The perspective they bring is very credit union centered and yet so spot on with the current vibe in the media marketplace. YMC is always available to us and has a professional yet fun approach to business. They have created marketing campaigns using our staff at different locations generating a buzz within the membership that we didn’t know was possible. We appreciate all that they do and stand for as they are truly “people helping people.”"

  • "In partnering with YMC, we’ve gained an entire marketing team for our credit union with a variety of talents and capabilities. For the price of less than one employee, we have an entire team of marketing professionals in our corner helping to grow our credit union and serve our credit unions members. If your credit   ...Continue ReadingRead More

    "In partnering with YMC, we've gained an entire marketing team for our credit union with a variety of talents and capabilities. For the price of less than one employee, we have an entire team of marketing professionals in our corner helping to grow our credit union and serve our credit unions members. If your credit union is faced with growth and moving beyond the way you've always done things, I would highly recommend the YMC team for your credit union. Great ideas are always their specialty, and first class service is their priority."

  • "Working with your marketing co. is like seeing our own brand come to life:  No worries.  No hassles.  No kidding.  Bo and his team are totally hassle-free and placing our marketing needs in their hands was completely worry free!  I don’t recall ever working with a more responsive, professional and genuinely caring and vested partner.   ...Continue ReadingRead More

    "Working with your marketing co. is like seeing our own brand come to life:  No worries.  No hassles.  No kidding.  Bo and his team are totally hassle-free and placing our marketing needs in their hands was completely worry free!  I don’t recall ever working with a more responsive, professional and genuinely caring and vested partner.  Whether we are using them as our one-stop shop for an entire campaign or a one-off project, they treat our request as the most important need on the face of this earth."

  • "United Health Credit Union has had many marketing companies but has found a great partnership with YMC. We were their first California client and they quickly acclimated to the ‘left coast’ and the uniqueness of our market. I can communicate openly and freely about what I like or need, and YMC is always quick to turn projects   ...Continue ReadingRead More

    "United Health Credit Union has had many marketing companies but has found a great partnership with YMC. We were their first California client and they quickly acclimated to the ‘left coast’ and the uniqueness of our market. I can communicate openly and freely about what I like or need, and YMC is always quick to turn projects around. Our YMC rep, Meg is my rock and has really tuned in to my personal style, and the style of my credit union. Like any relationship, we continue to grow stronger the longer we’re together!"

  • End Of The World Auto Loan Promotion

    End Of The World Auto Loan Promotion

    Latitude 32

    End Of The World Auto Loan Promotion

    Sometimes the best ideas are free. In December of 2012 there was major media hype surrounding the “end of the world” because of the Mayan calendar. We decided to capitalize on the media hype with an “End of the World” Auto Loan special. We offered to forgive any loan payments on loans made between December 3rd and December 21st 2012, IF the Mayan Calendar prediction was true and the world did end. Not only did the world not end, but for zero investment, the $50.7 million asset Latitude 32 Credit Union received just over $52,000 in media coverage in their local market (and nationally). Additionally, Auto Loans during the month of December were up 28% from their normal volume.

  • Multi-Credit Union Cooperative Media Campaign

    Multi-Credit Union Cooperative Media Campaign

    South Carolina Credit Union League

    Multi-Credit Union Cooperative Media Campaign

    In 2012, The South Carolina Credit Union League engaged your marketing co. to present a new state-wide campaign to the credit unions of South Carolina. After several years of a non-performing program, your marketing co. met with credit unions from throughout the state to establish campaign goals and the necessary components of the new campaign. The MADTAG (Making a Difference) campaign launched in February 2012. Spending only $7,000, the participating credit unions collaborated with the League to provide free gas at specified gas stations throughout the state. The $7,000 in free gas resulted in just over $240,000 in earned media from television, radio, and newspaper around South Carolina, promoting the positive message of credit unions “Making a Difference.” Results in 2013 were even better. For an investment of $8,000 over four days towards gas for 400 hundred drivers, the Credit Unions of South Carolina received an estimated $272,000 in earned media.

  • One-Day Loan Promotions

    One-Day Loan Promotions

    ElecTel Cooperative FCU

    One-Day Loan Promotions

    How can a “small” credit union make a big impact with members and on the bottom line? Creativity. Last year we helped the $38.1 million asset ElecTel Cooperative FCU book $1.7million in loans as part of several “One Day Loan Promotions.” No media was bought, and no expenses were incurred to promote this with the exception of printing several flyers for the branches and postings on Facebook and the credit union website. Members were offered the opportunity to take advantage of these one day loan promotions by pre-applying in the days leading up to the promotion. How did members react? In one promotion alone, the “Green Wednesday” one day loan promotion, proceeding “Black Friday” ElecTel Cooperative FCU loaned over $74,000 in one day. For the “Lead Day” loan promotion, ElecTel Cooperative loaned out $465,000 in one day. The most successful one day loan promotion? St. Patricks Day. Over $890,000 was loaned out in one day. The loan promotions continue into 2015!

  • Palmetto First: A Promise That Delivered Results

    Palmetto First: A Promise That Delivered Results

    Palmetto First: A Promise That Delivered Results

    After spending several years looking for just the right messaging, Palmetto First FCU brought the YMC team on board to help make an impact. Rather than a catchy phrase bashing the for-profit financial institutions, we embarked on a mission to promise consumers in Florence SC a place where they could save money on the financial services they needed. Without advertising a rate or mentioning service, Palmetto First saw big results in 2014. While many of their peers saw stagnant numbers through the year, Palmetto First beat the odds. How did Palmetto First accomplish this? Through a combination of consistent marketing and an engaged front-line staff. The strategy utilized a combination of new digital mediums along with some traditional methods, combined with a credit union team who believed their brand promise and delivered big results for their members.

  • Latitude 32 Credit Union: A Fresh Approach

    Latitude 32 Credit Union: A Fresh Approach

    Latitude 32 Credit Union: A Fresh Approach

    After a major rebrand in 2012, Latitude 32 Credit Union needed a fresh message. Located in a market sandwiched between three larger credit unions and a plethora of for-profit financial institutions Latitude 32 needed to find a niche not being served, and go all in. Throughout 2014, Latitude 32 focused on consumers only being served by predatory lenders within the Charleston, South Carolina market by offering a “Better Banking Attitude.” For consumer often shamed by and turned away from traditional financial institutions, the “Better Banking Attitude” offered by Latitude 32 Credit Union was a breath of fresh air. Loans were refinanced away from predatory lenders, thousands of dollars were saved by consumers, and Latitude 32 had a record year in terms of loan growth, members growth, and a healthy bottom line. The recipe for success was finding relevance, creating a message for the target market, and the Latitude 32 team making good on the promise when consumers acted on the marketing.

  • Banking In Your Boxers

    Banking In Your Boxers

    Carolina Collegiate Federal Credit Union

    Banking In Your Boxers

    In 2014, Carolina Collegiate needed a way to turn a variety of challenges into opportunities. Within a 60 day window the main branch would be closing and torn down in favor of a student housing project. Couple that with a re-launch of the online bill-pay product that would force current users to re-add all of their accounts payable information AND the launch of a brand new app replacing the current one, and you have the potential to have some very unhappy members.

    Rather than the normal features/benefits campaign a traditional financial services brand would embark on, Carolina Collegiate took this campaign on a more humorous route. A series of short videos were featured on Pandora and YouTube pre-roll advertising, as well as digital member communications. The videos put a humorous spin on the subject at hand, while educating members on the new state-of-the-art features not available at many other financial institutions.

    The results? Goals were beat by over 100% and the myriad of member complaints that could have come in did not. Over half of all members are now using e-services. The campaign was so successful it was featured several times in trade publications such as Credit Union Journal, Credit Unions Times, and CUinsight. Pandora also did a case study on the campaign to replicate it’s success with other clients.